About
سالي نجار
An artist specialized in wood engraving and hand lettering, with more than 20 years of experience in a timeless craft.
Biography
A Timeless Craft
Sally Najjar is an artist specialized in wood engraving and hand lettering, with more than 20 years of experience in this timeless craft — historically associated with mosque carvings, pulpits, doors and traditional Arabic ornaments. It has long been regarded as an art form that reflects patience, precision, craftsmanship, authenticity, heritage and lasting artistic value.
Sally worked as a Graphic Designer at Elaf London and Zero Four Restaurant, where she gained extensive experience in design and in developing artistic works through a professional approach that combines creativity with visual precision. Since 2018, she has been responsible for the artistic works at AlKofeia, overseeing the execution and development of designs related to the brand.
She transforms words, texts and verses into artistic pieces that reflect the spirit of handcrafted artistry, and creates custom artworks and engravings using CNC techniques — an approach that combines precision and attention to detail. In her work, she blends wood and metal to create pieces that merge authenticity with modernity while preserving artistic and cultural value.
Our story
Words that remain… through art.
قصة البراند
The SALLY NAJJAR brand began with a genuine passion for handcrafts and artistic calligraphy — a practice that has carried artistic value for more than 20 years. From the very beginning, the work has been defined by precision, detail, and a touch that reveals the mark of the craft in every piece.
Over time, the artistic identity grew clearer, bringing together heritage art and a modern style in a calm, refined way. The brand was born to be a reflection of time-honoured art in a contemporary form — highlighting the value of handwork and giving every detail a sense of authenticity and mastery.
Every piece is designed not merely as a work of art, but as a lasting trace that carries meaning and embodies a story that remains and is never forgotten.
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Our Mission
رسالتنا
We transform words and memories into works of art, crafted with love and meticulous attention to detail — combining hand-engraving with CNC technology to produce exquisitely detailed pieces.
We blend artistic craftsmanship with precision to imbue each piece with a unique spirit, telling a different story and conveying a distinct meaning.
Through the beauty of detail and the touch of artistry, we create timeless pieces that immortalize precious moments.
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Our Vision
رؤيتنا
Expanding in the field of engraving and handcrafted calligraphy on wood and metal, to create a distinctive and remarkable presence across the Arab world and beyond — while leaving our own artistic signature that blends authenticity with a contemporary style.
And striving to deliver artistic works and projects for various sectors, including companies, clinics and government entities, to leave a unique artistic impact and identity in different spaces.
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Our Values
قيمنا
We believe that handcrafted art carries a value beyond appearance, as it represents authenticity, heritage and craftsmanship that have endured through generations.
In our work, we preserve traditional styles and fine details while presenting them in a modern way — without changing the true value of the artwork itself. We continuously strive to highlight beauty, precision and artistic identity in every piece we create, allowing it to endure through time.
Experience
Design & Craft
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Since 2018
AlKofeia Restaurants
Sole person responsible for designing and executing all artwork related to AlKofeia, overseeing the execution and development of designs related to the brand. View the project
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Graphic Designer
Elaf London
Extensive experience in design and the development of artistic works through a professional approach.
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Graphic Designer
Zero Four Restaurant
Design work combining creativity with visual precision.
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20+ years
Wood engraving & hand lettering
A continuous practice in engraving and handcrafted calligraphy on wood — and, with CNC techniques, on iron and stainless steel.
Engrave your words into a lasting piece
Share your idea, your space or your occasion — we’ll shape it into an artwork that carries your words with meaning and care.